Siren Creative Communication Sydney provides writing, production, direction and presentation services, managing the complete project or individual components in the many fields, from Television commercials to corporate presentations.

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Option Two – Including Shoot

Creative Treatment
We hear the collective sounds of a television and children playing as we see an attractive woman in her mid twenties enter the candle-lit surrounds of her luxurious, yet homely bathroom.  Standing with her back to the doorway, she pauses for a moment and pulls the door shut.  As she does so, the noise disappears.

The woman walks towards her bath, pausing at the edge to take off her robe.  We see the robe drop to her feet, landing seductively on the floor next to her ConAir Bath Mat unit.  The camera follows the line of the ConAir pump that is already inserted into a full and steaming bath.  We see the woman immerse herself into its warm waters, lie back and close her eyes to relax.  Without even needing to open her eyes again, the woman reaches over to the side of the bath where she finds the remote control of her ConAir Bath Mat unit – she seems to have done this a few times before.

She aims the remote to the unit on the floor and as she does so, our vision cuts to inside the water itself.  Her legs are stretched out as suddenly, the bath is infused with bubbles.  The camera tilts down to reveal the source of the bubbles:  the ConAir Bath Mat itself. 

At the moment that the bubbles start, so too should the sounds of relaxing music that has a hint of sexiness to it:  perhaps slow jazz, soul or funk instrumental.  We continue for a moment seeing the bubbles coming from the mat, as they wash around the woman’s legs.  At this point a woman’s voice begins to tell us about the luxurious escape that the ConAir Bath Mat affords.  Through the water, words like ‘relaxing’, ‘soothing’ and ‘heavenly’ bounce off the woman’s body with the bubbles.  She responds by gently caressing her legs, as the camera moves up her body, cutting to the woman caressing her stomach, it then moves out of the water to her smiling and serene face.

The ‘watermark’ style graphics continue to float out of the bath and around the woman’s head.  These graphics could be the continuation of the words, as well as the emphasis of steam coming from the bath and of course:  more bubbles.  These bubbles now seem very subtly to float through the air, gently bursting before they climb too high.  We stay on the woman’s face now as we see that she is totally relaxed.  As the voiceover tells us to ‘relax your cares away with the ConAir Bath Mat’, key words and bubbles continue to float next to the woman’s face.

The shot widens to reveal the whole bath again, with the ConAir unit to the bottom left of the screen.  As the woman looks contentedly off into middle distance, the music now reaches a crescendo and the name of the product floats across the bottom of the screen to sit alongside the product itself. 

If there are no standard lines that ConAir already uses, we could also bring in a final statement under the ConAir Bath Mat text.  This could mirror what has been said in the voiceover to read:  ‘Relax your cares away…’


Rationale
The combination of text and voiceover with a running scene that fully demonstrates the product will successfully transmit the key messages of the product in under three minutes.  Because we have a little more time than a standard television advertisement, we will be able to create a scenario that takes the viewer on the same journey that the woman in the scene is experiencing.  The seduction of the lighting and music and the richness of the actual vision, not to mention the carefully placed graphical elements, will be used entice the audience into a world where such relaxation is possible.  With the Mother’s Day ConAir display placed very nearby, the whole look and feel will be one that suggests that by purchasing this affordable product, gift buyers will be able to purchase Mum a luscious little ‘holiday’ without leaving home.

Production Schedule
Wednesday 18 April

  • Approval of budget by midday
  • Voiceover script writing begins
  • Actress and Voiceover talent casting begins

Thursday 19 April

  • Voiceover script submitted for approval first thing in the morning
  • Location search completed by lunch time (some locations have already been identified)
  • Actress and Voiceover talent confirmed by lunch time
  • Voiceover record completed by close of business

Friday 20 April

  • 1 day shoot completed

Saturday 21 April

  • Edit together footage, stills and voiceover
  • Rough cut to be viewed and approved by close of business – any changes requested by client, plus final sound mix, will be completed over the rest of the weekend.

Monday 23 April

  • Graphical treatment begins

Wednesday 25 April
ANZAC DAY

Thursday 26 April

  • Final video to be approved by first thing Thursday morning.  NB  If graphics are completed any time before this, the client can view the video earlier.  I will be working on ANZAC day and am happy to do a presentation at this time if the graphics are completed to my satisfaction.
  • Dubbing of 100 copies begins.

Friday 27 April

  • Dubbing of 100 copies completed by first thing Friday morning and handed over to client.

Budget for Option Two

Item

Cost

 

Please note that figures for insurance and music rights at this stage are estimates.  If there is anything in the above document that needs further clarification, please don’t hesitate to call me.  Thank you again for the opportunity!