TV Commercials
Victa lawncare
Victa Lawncare : Victa Tornado Not seen on Australian TV screens since
the early nineties, Victa Lawncare regards their current TV campaign as
a very important one. Siren has been responsible for everything from initial
concept through to finished TVC. Due to a very successful run on free-to-air
in Sydney, the campaign was then expanded to include Melbourne and all
associated regional areas and is still ongoing.
Westin Hotels
Westin Hotels : Qantas In-flight TVC
Wanting to conduct a campaign on Qantas In-flight, Starwood Hotels and
Resort Worldwide engaged us to create a TVC for their Westin properties
in Sydney and Melbourne using only electronic stills. Always keen to take
an innovative and graphically rich approach, Siren produced a commercial
with the luxurious look and feel you'd expect for an AB brand such as
The Westin. Both the media buyers and Starwood were so happy with the
result we were then invited to create a TVC for their Four Points by Sheraton
Darling Harbour property. This success in turn led to us working again
with Four Points on an induction video for the hotel.
The Australian Woman's Weekly
Siren produced a series of commercials for The Australian Women's Weekly's
Smart Choice brand from 2000 to the end of 2003. During that time we worked
with the likes of Sanitarium, Brabantia, George Weston Foods and Coca
Cola. This installment featured a new beauty product for Avon. Intended
as information-based commercials, Siren's interpretation of this genre
of FMCG advertising was the first to move the action out of a studio setting
and into real locations to present a variety of products in life-like
situations.
Travelex
Produced for both their Global Payments and 'Smart Money' divisions, Siren
created a series of television commercials for both their direct response
and brand campaigns. The direct response TVCs included real life business
testimonials that were niche-marketed to small to medium businesses via
cable TV. The branding campaign featured international cricket sensation
Adam Gilchrist.
CONAIR
An 'infomercial' style advertisement for CONAIR's Hydrotherapy Bath Mat,
this video focused on key features and sell-points of one of their most
luxurious bathroom products. Shown on programs such as Bert Newton's Good
Morning Australia and presented 'in-store' in Grace Brothers, Target and
K-Mart, the vision had to be enticing enough to stop passers by in their
tracks and compel them to stay and learn more about the product. Suffice
to say, the finished piece was very luxurious indeed!
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