Siren Creative Communications

This option would involve using a mixture of file footage with 3D animation to describe the process. The presenter would be seen much less since their main function would be that of voice over.

Standard costings for file footage involve a research fee of approximately $600, plus $10 per second of footage used. This payment usually has to be repeated for every year during the life of the product. If we decide to use this option, I would suggest that we make the footage very specific in terms of the ‘types’ of fires we use to back up each voice over and animated segment. This means that a fee would also be charged for a member of our team to assist the library researcher who is sourcing the footage.

3D Animation simply uses diagrams that move to describe the action. It includes figurines or ‘people’ and can be as simple or complex as you would like. Naturally, the simpler the drawing, the less expensive the process. It is worth considering that a simple illustration is often more effective than a photograph when conveying information. For example, drawings are favoured over photographs when something is explained to a jury.

It is important that you understand that 3D Animation is a timely and therefore costly process. When compared to the cost of purchasing a building to burn it down, however, this option begins to make more sense.

If you decide to take up this option, we would then recommend one day of interior shooting with the rest of the budget being used for pre and post production. Pre-production time would need to be longer in order to correctly plan the 3D Animation storyboard. Post-production may be longer, since we are combining completely different types of media in the one video.

Sound Perspective offers a complete video production service. Equipped with Media 100 editing facilities, we offer SP Betacam , DVC Pro, CD-rom and all domestic formats. Closely associated with Sydney’s television and film industry, we can customise the technical aspects of production specifically to your needs.

Sound Perspective personnel list credits that encompass all aspects of the video/television process, and we can take your audio visual project from initial concept through to finished ‘packaged’ product. Constantly working in a variety of visual media, we have the skill and facility to produce:

·          Corporate and training videos                   ·          Documentaries
·          TV Specials                                                   ·          AV presentations
·          AV Press Releases                                     ·          Video for Multimedia

What makes our service most unique is our association with sister companies True Visuals and True Perspective. Housed in the one location, the combined expertise of these three companies cover all aspects of corporate communications, training and image making.

True Visuals is our multimedia and design studio. It allows us to provide you with all multimedia and design services in the most efficient and cost-effective way possible - in-house. A list of some of these services demonstrates just how effective this can be:

·          Electronic Books                                          ·          Video Graphics
·          Electronic Magazines                                 ·          Packaging
·          Kiosks                                                            ·          Corporate Imaging
·          Corporate training/Edutainment               ·          Creative/Art Direction
·          Interactive Sales & Marketing                    ·          Illustration
·          Presentations & Communications           ·          Set Design
·          Databases                                                     ·          Graphic Design
·          Interactive Music/ Enhanced CD’s

True Perspective completes the picture with its work in the corporate events and entertainment. Its services include:

·          Conference Co-ordination                         ·          Event Logistics
·          Themed Events                                            ·          Lighting
·          Sporting Event Sponsorship Services     ·          Stage Management
·          Set Design & Construction                                    ·          Budgeting
·          Art Direction                                                  ·          Choreography
·          Equipment Rigging & Installation                        ·          Special Effects

This means that we can make your video (including computer graphics), design the packaging, launch the finished product and create CD-rom training support packages. In short - we can provide you with the complete training solution. ...10
SOUND PERSPECTIVE - Key Personnel

Monique’s years of experience in the entertainment and special events industries make her a valuable team leader. She can steer your audio visual project from concept formulation, through script writing, direction and production, to the finished piece. Monique can design an audio visual presentation to be part of a live event, or create a separate video promoting any or all aspects of your company, event or festival. Currently, she is working on three major projects: a documentary about Lee Kernaghan’s up-coming Pass the Hat Around Australia benefit tour of rural Australia which she is writing, producing and directing; Modern Pioneers - a corporate/fundraising video about the world-first genetic research work of the Garvan Institute of Medical Research which she has written, produced and directed; and the Business Entry Point Launch - the Federal Government’s timely launch of their small business package of initiatives, for which she has written and produced the audio visual element of the Canberra press launch. Past credits include: writer - audio visual element of the Australian Construction Achievement Awards (1997 & 98); audio visual element of the Business Asia Awards (1997 & 98); speaker script for the national launch of the medical division of Hewlett Packard (1997) writer/performer - IT Advertising Awards (stand-up, presenter) (1997); Nokia 6110 World Launch (Beijing, Singapore, Sydney) (1997); Optus Vision Awards (1997); Optus Team-Building Conference (1997); writer/production co-ordinator - for clients such as Hyundai, Johnson & Johnson Medical, Johnson & Johnson, Castrol and The Chamber of Manufactures; producer/publicist - Perth Sleaze Ball , a fundraiser for the WA Academy of Performing Arts (1992/93).

With a wide range of experience in all communications media, Lorin brings to Sound Perspective a variety of skills unparalleled in the industry. Listing credits in the film, television, video, radio, advertising, live music production and special events, he offers specialised knowledge and broad experience to the most complex project. Credits include: video - edited Good Vibrations: The Marc Hunter Special (1998); edited the Clifford Corporation - Annual Report video (1998); sound recordist for Sanitarium Sales Convention video (1992); grip for the Quit Programme video and audio tapes (1993); camera operator and editor for a series of training videos for the Sydney Adventist Hospital (1993); television - Funniest Home Videos, special effects lighting (1994); Midday, staging; Hey Hey It’s Saturday, staging; live music production - lighting director for Girlfriend tour (1995); corporate launches - lighting for the world launch of the new Hyundai Lantra (1996); the Australian launch of the Hyundai Excel (1996); press launch for the Toyota Camry (1996); Cairns Casino special events (1996); and in film - Dark City - LX operator (1997).

In his 13 years as a graphic designer, Craig has been involved in all aspects of the design process - from illustration, design and artwork, to corporate image making, logo design, interior design, press and tv advertising, marketing and sales promotion, and packaging. As an art director he has worked with still photography, fashion photography, music and corporate videos. Craig’s broad range of experience allows him to make a contribution in practically every aspect of every job he does. The following credits are just an example: Interior, logo and menu design plus signage illustration, advertising design and print for Jordan’s Seafood Restaurant, Reds Restaurant and Resort Macquarie; architectural illustration and brochure design/print for Dainford Development, Brighton Le Sands, Alice Springs Airport and Raine and Horne; brochure and logo design for Australian Aluminium Industry and Comalco; marketing/advertising campaign and art direction for Schneider Automation; annual report design and print for Collins Consulting Group; design of sales promotion campaigns and point-of-sale material/art direction for Coca-Cola, Wattle Paints, Streets Icecreams, Kellogs, Maccona, Decore and Mortine; creative direction/design of conferences, events and videos for Roche, Pfizer, Reckit and Coleman, Digital, Microsoft and Hilton International; marketing, imaging, product development, packaging, advertising, sales promotion and brochure design for Scentinelle Essential Oil range; interior design and advertising for Bacardi; interior design and signage for Jupiters Casino; art direction for Studibakers TVC; art direction of the music video clip for British band ‘Milk’; art direction/staging design for Toyota and the Country Music Association of Australia; and corporate logo design for Clifford Corporation.

As the head of True Visuals multimedia department, Julian is the creative director for all multimedia projects. He is a certified Apple Developer, with expertise in graphics presentation, editing and authoring programs for Apple and IBM platforms, including Director, Photoshop, Extreme 3D, Painter, and Shockwave. With a skill-base that services all three companies, Julian works with digital video editing, animation, special text effects and digital imaging and processing. Some of the projects which Julian has headed-up are: designer and author - multimedia presentations - the Raine and Horne Chairman’s Awards (1996 & 97); Vision Publishing’s Winning Edge Business Seminar Tour (1996 & 97); Vision Publishing’s High Achievers’ Weekend (1997); the 1997 Renault Bus Launch (1997); the Clifford Corporation’s Annual Report (1998); Toyota Country Music Awards (1997); the Country Music Association of Australia’s presentation at the 1997 NSW Tourism Commission Conference (1997); and the Commonwealth Bank’s launch of their Public Shares Offer.