Having worked on these roadshows for the past three years, this year we decided to create all content around the staff themselves. We went on the road and conducted a series of interviews with staff from a range of divisions within Telstra and created a piece that concentrated on how they felt about their work and what they felt their personal achievements were. After presenting it in a live environment to all staff in most States, we invited them to communicate with senior management via a question and answer format based on what they had seen in the videos. Lively discussion and debate followed, making it one of the most successful events for both staff and management to date. |
Multimedia, Webs and Computer Graphics |
CD-Rom sales presenters have become the central tool in ACP’s advertising strategy over the past three years. Siren has worked on all major projects for them of this kind. This on was a joint CD for The Australian Women’s Weekly and Woman’s Day that featured lush text graphics, video and sound. |
Featuring all major products in Telstra Mobile’s range, this CD has proved a comprehensive saes tool for all their Mobile sales force. Combining video and dynamic text graphics, it has proved a ‘one-stop-shop’ for all their essential product information. |
2001 |
Video, TV & Events |
An ‘infomercial’ style advertisement for CONAIR’s Hydrotherapy Bath Mat, this video focused on key features and sell-points of one of their most luxurious bathroom products. Suffice to say, the finished piece was very luxurious indeed! |
Designed to be part of theatrical ‘experience’, we put together a video and presented it on a giant screen that was suspended overhead, whilst the audience sat comfortably below in a closed-off theatrette. Accompanied by various sound and visual effects, the piece featured vision sourced in and around Asia. |